About the Research
About the Research
Laws of Attraction is a jobsDB research study drawn from a comprehensive survey of more than 6,000 job candidates in Thailand.
The information and graphs provided in connection with the Laws of Attraction research study are drawn from the responses to that survey.
Research methodology:
jobsDB commissioned TNS Kantar, an independent research agency, to conduct the Laws of Attraction research study
The respondents were sourced from the jobsDB database of over 2.4 million individuals
Total sample size = 6,192 (see chart below for breakdown of total sample size by industry and diversity subsets)
Respondents were:
aged 18 or over
living in Thailand
individuals who has indicated that they were looking to change jobs within the next 2 years
actively SEEKING or MONITORING the jobs market
looking for a job in 1 of 20 nominated industry classifications: Advertising / PR / Marketing, Architecure / Building / Construction, Banking, Electronics / Electronic Equipment, Energy / Power / Water / Oil & Gas, Engineering, Fast-moving consumer goods (FMCG), Food & Beverage, Freight Forwarding / Delivery / Shipping, Hospitality, Information Technology, Insurance & Financial Services, Internet Start-Up / E-Commerce, Manufacturing, Motor Vehicles, Property Developer, Recruitment Agency / Outsourcing, Telecommunication, Trading & Distribution, Wholesale / Retail
Respondents completed an online questionnaire which took approximately 15-20 minutes to complete
Respondents completed the survey between December 2, 2019 and January 15, 2020
Total Sampling Size: 6,192
INDUSTRY | SAMPLE SIZE (N=) |
|---|---|
Advertising / PR / Marketing | 344 |
Architecture / Building / Construction | 168 |
Banking | 340 |
Electronics / Electronic Equipment | 299 |
Energy / Power / Water / Oil & Gas | 342 |
Engineering | 185 |
Fast-moving consumer goods (FMCG) | 343 |
Food & Beverage | 340 |
Freight Forwarding / Delivery / Shipping | 345 |
Hospitality | 340 |
Information Technology | 347 |
Insurance & Financial Services | 320 |
Internet Start-Up / E-Commerce | 340 |
Manufacturing | 331 |
Motor Vehicles | 345 |
Property Development | 336 |
Recruitment Agency / Outsourcing | 340 |
Telecommunication | 266 |
Trading & Distribution | 202 |
Wholesale / Retail | 319 |
The survey also identified respondents’ demographic profile including but not limited to gender, age, location, job level, parental status, place of birth, languages spoken and disability (see chart below for breakdown of total sample size by diversity subsets).
DIVERSITY | CATEGORY | SAMPLE SIZE (N=) |
|---|---|---|
Gender | Male | 2,605 |
Female | 3,587 | |
Age Group | Gen Z (18-23) | 1,027 |
Gen-Y Millenials (24-34) | 2,608 | |
Gen-X (35-54) | 2,557 | |
Place of Residence | Bangkok | 3,578 |
Central (Include Perimeter) | 1,446 | |
Eastern | 507 | |
NorthEastern | 242 | |
Northern | 229 | |
Southern | 190 | |
Job level | Fresh Graduate / Fresh Jobber | 1034 |
Junior Level | 1780 | |
Middle Level | 1,563 | |
Top Management and Senior Level | 1,432 | |
Employment type | Full-time | 4,183 |
Part-time | 191 | |
Casual | 413 | |
Self Employed | 105 | |
Not Employed | 1,300 |
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