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Candidate Insights

Talent Attraction Lab

Uncover the drivers that attract candidates to a role.

Filters

Select filters to uncover deeper insights about candidates in Thailand.
Filters1
Job ad tip

Attract the right candidates with the right drivers. Here's how to include the key drivers in your ad.

EVP tip

Use drives to boost attraction, engagement and retention. Here's how drivers can guide your Employee Value Proposition (EVP)

Showing results from

All respondents

Results are based on
1,537
respondents from a total of 1,537 candidates surveyed April 2024 to May 2024.
Explore Key Talent Trends and Preferences These are the drivers candidates consider when looking at roles. Drivers are ranked with the most important driver at the top. Expand each driver for more detail.
Compensation & Benefits
20%
Work-life balance
15.5%
Career development
14.4%
Job security & market position
13.9%
Management
8.5%
Working environment
6.5%
Colleagues & co-workers
6.1%
Organisation
5.1%
Job location
4.5%
Social and Environmental Responsibility
2.6%
Company reputation
2.2%
Company size
0.6%
Compensation & Benefits
20%
Work-life balance
15.5%
Career development
14.4%
Job security & market position
13.9%
Management
8.5%
Working environment
6.5%
Colleagues & co-workers
6.1%
Organisation
5.1%
Job location
4.5%
Social and Environmental Responsibility
2.6%
Company reputation
2.2%
Company size
0.6%
Candidate Demographics and Behavior
Gender
Female48%
Male48%
Gender diverse, Self described5%
Age
18 to 247%
25 to 3431%
35 to 4436%
45 to 5420%
55 to 645%
65 to 740%
Prefer not to say0%
Location
Bangkok City52%
Greater Bangkok25%
Outside Bangkok22%
Others1%
Seniority
Graduate & Junior28%
Mid Level19%
Senior53%
Gender
Female48%
Male48%
Gender diverse, Self described5%
Age
18 to 247%
25 to 3431%
35 to 4436%
45 to 5420%
55 to 645%
65 to 740%
Prefer not to say0%
Location
Bangkok City52%
Greater Bangkok25%
Outside Bangkok22%
Others1%
Seniority
Graduate & Junior28%
Mid Level19%
Senior53%
Income Insights (monthly)
Nil income2%
Under THB 13,0003%
THB 13,000 - 30,00020%
THB 30,000 - 55,00032%
THB 55,000 - 70,00011%
Over THB 70,00031%
Prefer not to say2%
Education
Secondary school and below1%
Diploma or certificate3%
Degree or postgraduate95%
Others1%
Place of birth
Born in (Local) market98%
Born elsewhere2%
Children in household
Yes29%
No71%
Job ad tip

Attract the right candidates with the right drivers. Here's how to include the key drivers in your ad.

EVP tip

Use drives to boost attraction, engagement and retention. Here's how drivers can guide your Employee Value Proposition (EVP)